Client: The BC Centre for Excellence in HIV/AIDS
role: art direction*
*while employed as Director of Creative Strategy at Edelman Vancouver
The Vienna Declaration is a statement seeking to improve community health and safety by calling for the incorporation of scientific evidence into illicit drug policies. The declaration was drafted by a team of international experts and initiated by several of the world’s leading HIV and drug policy scientific bodies: the International AIDS Society, the BC Centre for Excellence in HIV/AIDS, and the International Centre for Science in Drug Policy (ICSDP). It was prepared through an extensive consultative process involving global leaders in medicine, public policy and public health. The declaration was the official declaration of the XVIII International AIDS Conference (AIDS 2010) which was held in Vienna, Austria from July 18th to 23rd, 2010.
With the 2012 US election in full gear, the partners behind the declaration needed to send a strong, gloves-off message to the White House, regardless of who the winner might be. This ad, calling for an end to the war on drugs, ran on page 2 of Politico Magazine, thus assuring that it landed on the desk of the Oval Office.