All Tomorrow's Libraries
all tomorrow's libraries
This past summer, I had the privilege of speaking at the BC Librarians Conference. My topic was Beyond the Book: Branding the New Library. The driving idea behind my presentation was that the role of the library within the community has changed. With this shift comes a need to reimagine the brand of the library and develop a new graphic language that moves away from books and towards the concepts of networks, dialogue, innovation and collaboration. I have had a chance to put these ideas into action through two projects in my career: rebranding the Fraser Valley Regional Library in 2007 and the Calgary Public Library in 2015.
Calgary Public Library
role: Creative director*
*while working as the Director of Creative Strategy at Edelman
With a new contemporary Central Library planned for 2018, the Calgary Public Library team hired Edelman to develop new brand that would make a statement about redefining the role that libraries are taking on in their communities. Inspired by synapses, networks, pathways and the facade of the new building, I created a mark that stands for unlimited possibilities. From the official brand launch statement:
It is about the way ideas ignite in our minds. It is about how these ideas grow and evolve when they are shared with others. It is about seeking the answers to the questions we ask. It is about asking new ones. And it is about a collective future, one that we will build together.
Fraser Valley Regional Library
Role: art director*
*while working at Industrial Brand
FVRL came to Industrial Brand with the challenge of creating a completely new identity for this regional library system that also recognizes the individuality of the 24 distinct municipal branches in their network. The old logo, essentially a pinwheel of book motifs, no longer accurately reflected the role of a modern library as a conduit and hub for information not just in print, but also electronic.
After extensive research into systems such as semaphores, Braille and many others, the identity for this client is more than a single mark. In fact, I devised a system of interchangeable, brightly coloured blocks that do not limit the number of possible combinations, giving each branch a unique mark within the context of a consistent brand approach.